Most businesses have no idea how many calls they actually miss per week, and even less insight into what it costs. But the calculation is simpler than you'd think.
How to calculate it: Take the number of missed calls per week, multiply by the likelihood the call was about new business (often 20-40% depending on industry), and multiply by the value of an average customer. Even with conservative assumptions, most small businesses land on several thousand SEK in lost revenue per month. Run your own numbers in the calculator below. It uses the same method, and nothing you enter is stored.
Why calls get missed in the first place: Staff are busy with customers on site, calls come in outside office hours, or several calls ring at once and only one can be answered. It's rarely a lack of willingness. It's a capacity issue.
What turns a missed call into lost business? Most people who don't get an answer don't call back. They move on to the next option in the search results. This is especially true in highly competitive industries: tradespeople, dental care, law, beauty. Read more about how response time itself affects whether you keep the customer.
An AI phone agent solves the problem by never missing a call, no matter how many ring at once or what time of day it is. See how much it could save your business in our price comparison against hiring.